Sam Roddick

Daughter of Body Shop legend and world-known activist Anita Roddick, Sam Roddick is one of the brightest, most colourful, articulate and outspoken figures in British industry today. Along with spearheading the transformation of the sexual retail environment, Sam has a background in radical activism. She provides unique and refreshing perspective on current issues such as sex, politics, and economics. Eloquent, passionate, and well informed, she is able to thoughtfully tackle thorny and charged subjects.

Through Coco de Mer, Sam is committed to enabling individuals to use sex as an instrument to transform their own pleasurable existence. The groundbreaking and rule-bending shop has fast come to embody the height of ethical and sensual chic for the globally conscious and the sex loving. Coco de Mer's policy is to invest in the work of local talent, small fair trade projects, and cottage industries to develop its generously eclectic, edgy and spectacular assortment.

Bondage for Freedom, the activism branch of Coco de Mer, is Sam's true passion. This collective of cutting-edge thinkers focuses on providing a free creative service for organisations that are fighting for human or environmental rights. Bondage for Freedom provides resources for causes through eclectic forms of media, and collaborates with the most innovative minds and co-conspirators from various industries. This has captured vast media attention throughout its striking campaigns and events, imaginative show-stopping art, protests held in the busiest streets of central London, attracting attention and support for the most worthy controversial causes in the world today.

http://www.coco-de-mer.com/
http://www.bondageforfreedom.com/