
Charlotte's vision is to help alleviate poverty in developing countries and contribute to the protection of the environment. She created 21st Century Leaders to harness popular culture in order to make a change in the world. Charlotte has inspired leaders in their fields to make a difference by persuading them to provide original artworks, which will be used to create merchandise and sold to raise funds. She also aims to inspire debate on global issues such as poverty alleviation, fair trade, the HIV/AIDS pandemic and protection of the environment. Charlotte di Vita has been called the 'compassionate capitalist' and is an inspiration to many.