Hugh Fearnley-Whittingstall

A talented writer, broadcaster and campaigner, Hugh Fearnley-Whittingstall is widely known for his uncompromising commitment to seasonal, ethically produced food. His books, journalism and series for Channel 4 have earned him a huge popular following. "I'm supporting the 999 project because I heartily agree with it's central premise: we are in a state of emergency, we must do something about it. Whether in the way we source our food, power our homes or get to work, we can all contribute. But let's scrub the 'can'. It has to be 'must'. And it has to be now."

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